by Victoria Rautenbach and Serena Coetzee, University of Pretoria; Julian Smit, University of Cape Town; Heindrich du Plessis, Department of Rural Development and Land Reform; and Ivan Farayi Muzondo, Tshwane University of Technology
The objective of the South African Spatial Data Infrastructure (SASDI) is to facilitate the capture, management, maintenance, integration, distribution and use of spatial information in South Africa. To realize this objective, SASDI stakeholders have to understand the purpose and benefits of SASDI. SASDI user buy-in and support depends on the understanding and appreciation of the value of spatial information for planning and decision-making. SASDI users come from all sectors of society, with a wide variety of skills and knowledge. The aim of this paper is to report on research conducted to identify the different target audiences and corresponding SDI education and training media and messages that will contribute towards the development of the SASDI. An analogy from marketing communications for reaching a target market was followed: first the different target audiences were identified, followed by the description of appropriate messages for each target audience, and finally, a suitable media was selected that will convey successfully the relevant messages to respective target audiences. The research concluded that SASDI has an important role in the development of South Africa. The success however is dependent on awareness and education of stakeholders. GISc education in South Africa, compared to the rest of Africa, is well established, but the research identified a gap in spatial data infrastructure (SDI) education in the GISc academic model of the South African Council for Professional and Technical Surveyors (PLATO). SDI education and training is important for successful implementation, consequently there is a need to identify relevant material and the paper recommends that future research focus on the identification of suitable education and training material.
spatial data infrastructure, SDI, SDI awareness, education, training, South Africa
Victoria Rautenbach, University of Pretoria, firstname.lastname@example.org